How do you make insurance renewal an occasion to remember for bikers?
By celebrating the most special day in the life of a biker – Bike Ka Birthday.
Riding on an extensive digital campaign, HDFC ERGO reached out to bikers on their bike’s birthday and made it a celebration like no other.
Backed with engagement program, biking content and lots of surprises, the campaign captured bikers’ imagination and fuelled participation and conversations
on various social media platforms.
(Watch the film here http://bit.ly/2nSxELu)
Campaign Launch Film
